RL were appointed this year to design a consumer focused website for the Carbon Reduction Label, the consumer facing arm of the Carbon Footprinting Company, with the primary goal of increasing awareness of the Label and it’s importance with everyday consumers.
As part of the initial pitch team, I chose to focus my design on a highly visual approach, with strong navigational segments to really differentiate between the content and information being offered to visitors.
Needless to say, the concept was greatly received by The Carbon Trust, and with a few minor tweeks to the design, the site went live mid September.
